I was asked to write this post by one of my clients because we have been working on finding her a new job and she thought my advice on negotiations was crucial to her process. (she has 2 offers!)
The following applies to the TV & Film industry but can be used for every other field in the Universe.
Let me start by saying, you are worth a certain amount of money. You need to define what that amount is now, right now. You must communicate your value. You must choose to stand by that value.
Amy Pascal said it best in her speech at the Women in the World Conference (click to watch) this past February,
“The truth is what women have to do is not work for less money. They have to walk away. People shouldn’t be so grateful for jobs. People should know what they’re worth and say no. .”
With that said, you also need to be realistic about the market and your own financial situation. If the national average pay for a job is $72,000 and you are asking for $150,000 well..you can ask…but just be prepared for that to be a pretty big gap for your hiring manager to bridge. If you have been unemployed for 8 months and you finally get an offer and you just need to make some money, then make that money and keep searching for your dream job (click here for more on how to land your dream job)
Also, you know those terrible negative thoughts that tell you that maybe you are only worth what they are offering and you are lucky they like you? They are lies. Because the truth is, if this isn’t your first or second job and you’ve worked for a certain rate in the past and performed, you are worth that money. (click here for more on fighting negative thoughts).
And, any job that pays you significantly less than your set value is probably not going to satisfy you because less pay=less responsibility and you will be bored. (take it from someone who knows).
Now that we have that out of the way, lets get to the negotiation conversation:
For the purpose of this example you have set your high value at $1200 a week (aprox $62K a yr) and your low value at $1000 a week (this is the lowest amount you will allow yourself to be paid)
STEP ONE: They offered you the job. That email comes through your email box and the first line is “Congratulations! We are excited to offer you the role of (insert job title here) the weekly*** rate is $800.”
***Most TV and Film freelance jobs are billed at a daily or weekly rate, in this particular business you are most likely not negotiating a yearly salary. This is based on a project’s budget and your role as a line item (if this is confusing to you- email me, I will walk you through budgeting from a producer’s POV)
Good news, they are offering you the job. Bad news, that is $400 less a week than your set value.
Your first thoughts are:
“This company is so great, they put out the greatest TV show last year and they won an Emmy and this Producer is so well known and…blah blah blah blah blah. “
And the worst thought you have is….“I don’t want to seem greedy”.
SHUT IT DOWN. This is not real. This is another lie that your brain is telling you. You need a certain amount to live. You did your homework and decided a long time ago (like before your last gig and the gig before that) that you can live on $1000 a week but you are worth $1200. So no you are not greedy, you are practical and you know that you put out a certain amount of work at a certain quality that equals $1000-$1200 a week.
STEP TWO: The response. I know it sounds scary but you are not just going to accept this offer. You have to ask. You have to see if they have room in that budget to meet you at your value. You have to stand up for your value. You also need to ask for your high value so at the least they meet you at your low value.
So you say this:
Person,
Thank you for your email. My usual freelance rate is $1200 a week. Is there room in the budget for a discussion on the rate? Do you have plans for this position to grow into something else? I would love to hear how you see the role evolving and possibly discuss compensation.
Thank you,
Self
Alternate for salaried positions where you have had a more formal interview process:
Person,
Thank you for your email and for the offer for the position of (insert position here). I have really enjoyed the interview process and meeting with your team. Insert a sentence here that is personal and pertains to an experience you had during interviews, such as: I had a wonderful time at the tech event on Monday, it really shows your company’s commitment to cultivating a great culture.
My previous compensation was $62,000. I understand you are working within a certain budget, but is there any room for discussion? I am really interested in this position and hopeful we can land on a number that satisfies both parties.
Please let me know if you have any questions or need any additional information for next steps.
Thank you,
Self
STEP THREE: Wait for their response. A few things happen during this stage. You may start to talk yourself out of your confidence. “Oh shit, why did I do that? They’re going to think I am presumptuous or greedy or whatever..”
No. You know your value. Also, if by asking for what you are worth the person on the other end thinks you are greedy or annoying or whatever…then you don’t want to work for them.
STEP FOUR: Receive the response.
“Hi Person,
Unfortunately the rate is locked at $800 a week. This gig is for 10 weeks with potential to re-up based on the need.”
STEP FIVE: Decide.
Yikes. This doesn’t meet your lowest defined value. Is this a deal breaker? Well that is up to YOU to decide.
If we are Amy Pascal, it is a deal breaker. If we are trusting our instincts it is a deal breaker.
Some Food for Thought:
- If for some reason, you truly believe that you want to work for lower than your value for just 10 weeks to make a connection, learn a new skill, have this company on your resume etc. then you should be sure that the “non monetary” value you are gaining adds up to the money you are losing out on.
- Once you accept that pay rate, it will take you longer to get back up to your desired pay within that company.
- If you don’t need money immediately and you have some time you should probably say no. I promise you, the right thing will come along if you stick to your values.
Now it is time to take a walk. It is time to get a coffee, meet a friend for dinner, call your family, sing karaoke. Clear your head and let this lower pay and potential opportunity sit in your gut for a bit.
Do not write this person back right away. Do not feel grateful for the job.
Make sure the job is right for you.
And if you are anything like my client, before you even write this person back with your answer, another opportunity will come knocking on your door.
Need more help negotiating your salary? Email me!